It’s no question social media is an important part of most college students’ lives. But of all the social networking sites out there, Instagram is the one college students use the most, according to a 2015 Pew Research Center survey.
In fact, 53% of adults ages 18–29 years old say they use Instagram every single day.
That’s why many brands whose target audience includes young adults have taken to Instagram. After all, when it comes to choosing which social platforms to spend time and resources on, it’s a best practice to go where your target audience goes.
Fortunately, the social media folks at colleges and universities worldwide have taken note. We were excited to see many of them posting awesome Instagram content — shots of campus buildings, live-action photos of sports games, colorful graphics promoting school-sponsored campaigns — on a regular basis.
While there were many colleges and universities doing well on Instagram, here are 17 of the best ones we saw. (And if you’re feeling inspired, read this blog post for a list of the 11 best photo and video editing apps for mobile.)
17 of the Best College Instagram Accounts
When it comes to posting a diversity of Instagram content, Colorado State University covered it all — and everything came out beautifully. We had a hard time choosing from the multitude of adorable pictures of their mascot CAM the Ram, which included playful captions such as “Our mascot is cuter than your mascot.” They also did a great job with campaign graphics, like the ones below on ending hazing and promoting their sweepstakes, the grand prize of which was a trip to Cancun.
Located in scenic Hanover, New Hampshire, Dartmouth’s campus has a lot to work with — and their social media team doesn’t sell it short. Their Instagram account is chock full of breathtaking, high-definition pictures of their campus in every season and at every time of day. We love the drone shots they used to show their campus from a new perspective.